DIGITAL MEDIA KIT
Creator & Sonic Curator.
I am Fidel (DJ Del) a Brooklyn based Associate Creative Director and Open Format DJ. My work sits at the intersection of high performance lifestyle and cultural storytelling. I help brands capture active creative demographics through precision aesthetic integrity and verified digital influence.
Measurable Reach & Engagement
1.58M+
Total Reach
2.25M
Content Views
4.08%
Avg Engagement Rate
1.5M+
Local Guide Views
Why Work With Me?
I believe in showcasing products in a warm humble and completely authentic way. Everything I create is deeply rooted in my real life my everyday experiences living in New York City my constant grind as an Open Format DJ and my lifelong passion for sports and basketball culture. Music is my bread and butter and if your brand connects to that dynamic urban lifestyle I ensure the integration feels natural organic and undeniable to my audience.
Partnership Opportunities
I offer a unique hybrid of creative direction digital influence and live event execution tailored for lifestyle sports and music brands.
Content Integration
High fidelity Instagram Reels and photography showcasing product synergy in high stamina DJ environments.
Event Activation
Turnkey audio visual production and sonic curation for in person brand Pop Ups retail events and hospitality spaces.
Brand Ambassadorship
Long term representation targeting active urban demographics and the professional DJ creator community.
Venue Influence
Leveraging Level 7 Google Local Guide status to map and review partnered experiential spaces.
How a Partnership Actually Runs
I've sat on both sides of this. My day job is directing brand experience for a global media portfolio, which means I've briefed creators and been briefed as one. That tends to make the process shorter.
The brief
Tell me the audience and the outcome, not the shot list. If a concept won't sit naturally in my feed I'll say so up front rather than deliver something that reads as an ad.
Concept and approvals
I come back with a concept, the setting, and where it fits in my posting rhythm. One round of notes before anything is shot, so nothing surprises anyone later.
Production
Shot in real settings — the booth, the studio, the city. I shoot and edit my own content, which keeps turnaround short and the tone consistent with everything else I post.
Delivery and reporting
Live content plus the raw assets for your own channels, and a performance readout after the window closes. Reach, views, engagement rate — the same numbers on this page, for your campaign.
Who You're Reaching
My following isn't a general lifestyle audience. It clusters into three groups, and knowing which one a campaign is aimed at changes how I'd build it.
Working DJs and producers
A meaningful share of my engagement comes from other DJs following the technique and music-education content. High-intent for gear, software, headphones, controllers and anything that touches a working setup.
NYC nightlife and culture
People who go out in Brooklyn and Manhattan and take recommendations from the people playing the music. Relevant for hospitality, spirits, fashion and anything with a physical New York footprint.
Event and marketing professionals
Planners, brand marketers and agency producers who hire creative talent. This is the audience my written work on LinkedIn reaches, and it's a B2B channel most creator partnerships don't come with.
Full platform-level demographics, age and geography breakdowns available on request.
Featured Campaign Content
A peek into my world.
Get to know me and check out the content I create
Brand Case Studies & Coverage
Corporate Events
Corporate Event Planners Secret Weapon: Why Your DJ Matters
An inside look at how a professional DJ can elevate your corporate events, streamline planning, and keep your attendees fully engaged.
Read Full Article on LinkedInExperiential Marketing
More Than Background Music: How I Soundtrack Marketing Events
Exploring the strategic role of music in experiential marketing, from building brand identity to driving consumer action at live activations.
Read Full Article on LinkedInCommon Questions from Brands
Do you work with agencies as well as brands directly?
Both. I've worked through agency producers and directly with in-house marketing teams. Because I run brand experience work professionally, I'm comfortable with the paperwork side — scopes, usage terms, exclusivity windows — and I don't need it explained.
Can content and a live activation be combined?
That's usually the strongest version. I DJ the activation, and the content built around it is real rather than staged — an actual room, an actual crowd. It also means one vendor instead of two, and the sonic direction and the social direction don't contradict each other.
What do you need from us to quote?
Deliverable count and format, usage rights and duration, whether paid amplification is involved, and any exclusivity. If there's a live component, add date, venue and run time. That's enough for a real number rather than a range.
What won't you take on?
Anything I wouldn't use myself, and anything that requires a script read. The reason the integrations perform is that they don't feel separate from the rest of what I post, and that stops being true the moment the words aren't mine.
Lets build something unmistakable.
Currently evaluating select brand partnerships for 2026. I guarantee a 12 hour response time for all influencer marketing and event curation inquiries.